Privacy Policy
Last Updated: May 2026
Introduction
ProjectYourBrand.com is owned and operated by BlueCoast Collective LLC. We are committed to protecting your personal information and being transparent about what we collect, why we collect it, and how it is used. This Privacy Policy applies to all visitors and customers of ProjectYourBrand.com.
By using this website, you agree to the collection and use of information as described in this policy.
Who We Are
BlueCoast Collective LLC
📧 [email protected]
📞 (616) 373-1669 🌐 projectyourbrand.com
What Information We Collect
We collect information in the following ways:
Information You Provide Directly Through our Gravity Forms-powered forms, we may collect:
- Full name, email address, and phone number (contact forms)
- Project details and artwork files (custom gobo quote requests)
- Purchase date and issue description (warranty claims)
- Event date, venue, and rental requirements (projector rental inquiries)
- Billing and shipping address, order details (WooCommerce checkout)
Information Collected Automatically When you visit our site, certain information is collected automatically:
- IP address and approximate location
- Browser type, device type, and operating system
- Pages visited, time on site, and referral source
- Cookie and tracking data (see Cookies section below)
How We Use Your Information
We use collected information to:
- Process and fulfill orders and rental requests
- Respond to inquiries and support requests
- Process warranty claims
- Send order confirmations and transactional emails
- Send marketing emails (you may unsubscribe at any time)
- Improve site performance and user experience
- Detect and prevent fraud and security threats
- Comply with legal obligations
Third-Party Services & Plugins
We use the following third-party services on this website. Each has its own privacy policy governing how they handle your data:
Hosting & Infrastructure
WP Engine Our website is hosted on WP Engine, which maintains server logs including IP addresses and access records. WP Engine acts as a data processor on our behalf. 🔗 wpengine.com/legal/privacy
Cloudflare (DNS & Registrar) Our domain is registered and DNS is managed through Cloudflare. Cloudflare may log IP addresses and connection data as part of its DNS infrastructure. 🔗 cloudflare.com/privacypolicy
Cloudflare Turnstile We use Cloudflare Turnstile as a CAPTCHA alternative on our forms. Turnstile analyzes browser signals to verify you are human. It does not use tracking cookies or collect personal data for advertising. 🔗 cloudflare.com/privacypolicy
Theme & Design
Avada Theme Our website is built on the Avada theme by ThemeFusion. Avada does not independently collect visitor data.
eCommerce
WooCommerce We use WooCommerce to process orders on our website. WooCommerce collects billing and shipping information, order history, and account details necessary to fulfill your purchase. This data is stored in our WordPress database. 🔗 automattic.com/privacy
Square (SquareUp.com) Payment transactions are processed securely through Square. We do not store your full credit card number on our servers. Square may collect payment card data, billing address, and transaction history in accordance with their privacy policy. 🔗 squareup.com/us/en/legal/general/privacy
Square Email Marketing If you opt in to our email list, your name and email address are stored with Square’s marketing platform. You may unsubscribe at any time via the link in any email we send. 🔗 squareup.com/us/en/legal/general/privacy
Forms
Gravity Forms We use Gravity Forms to power our contact, quote, warranty, and rental inquiry forms. Form submission data is stored in our WordPress database and is accessible only to authorized site administrators. 🔗 gravityforms.com/privacy-policy
Security & Performance
WPMU Dev — Defender Pro Defender Pro provides security scanning, firewall protection, and login monitoring for our website. It may log IP addresses associated with suspicious or failed login attempts. 🔗 wpmudev.com/privacy-policy
WPMU Dev — Smush Smush is used for image optimization. Images may be processed through WPMU Dev servers for compression. 🔗 wpmudev.com/privacy-policy
WPMU Dev — Smartcrawl Pro Smartcrawl Pro manages our site’s SEO. It connects to WPMU Dev servers for sitemap and optimization services but does not independently collect visitor data. 🔗 wpmudev.com/privacy-policy
Google Services
Google Analytics We use Google Analytics to understand how visitors interact with our website. Google Analytics uses cookies to collect data including pages visited, time on site, device type, and approximate geographic location. This data is aggregated and anonymized.
You may opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On. 🔗 policies.google.com/privacy
Google Ads We may use Google Ads to advertise our products and services. Google Ads uses cookies to serve ads based on your prior visits to our website or other websites. You may opt out of personalized advertising at Google Ad Settings. 🔗 policies.google.com/privacy
Google Search Console We use Google Search Console to monitor our site’s search performance. Search Console does not collect individual visitor data. 🔗 policies.google.com/privacy
Cookies
Our website uses cookies — small text files stored on your device — for the following purposes:
- Essential cookies — required for the website and shopping cart to function
- Analytics cookies — Google Analytics tracking (see above)
- Advertising cookies — Google Ads remarketing (see above)
- Security cookies — Cloudflare Turnstile and Defender Pro
You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.
Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, including:
- Order and transaction records — 7 years (tax and legal compliance)
- Form submissions — retained until the inquiry is resolved or no longer needed
- Security logs — up to 90 days
Your Rights
California Residents (CCPA) If you are a California resident, you have the right to:
- Know what personal information we collect and how it is used
- Request deletion of your personal information
- Opt out of the sale of your personal information (we do not sell personal data)
- Not be discriminated against for exercising your privacy rights
To exercise any of these rights, contact us at [email protected].
All Users You may also:
- Unsubscribe from marketing emails at any time
- Request a copy of the data we hold about you
- Request correction of inaccurate data
Children’s Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. We encourage you to review this page periodically.
Contact Us
If you have any questions about this Privacy Policy, please contact us:
📧 [email protected]
📞 (616) 373-1669
🌐 projectyourbrand.com